Enter your email to get
My Amazon campaign is not performing well, can anybody help me? There are many reasons why as to why an Amazon campaign could not be performing well, probably the main reason here is that you lack proper PPC advertising knowledge, so first, I’m going to give a...
WHY SHOULD I USE AMAZON SPONSORED PRODUCTS?Sponsored Products is one of many advertising features for your Amazon Selling Account. It’s base on the PPC (Pay Per Click) model, in which you tell Amazon how much money are you willing to invest in certain targets...
What are Google AdWords extensions?Extensions are extra information that you can add to your ads, making them even more relevant to your audience, which can increase your clickthrough rate. There are currently several extension formats on Google Ads, but you should...
CAN YOU TARGET GOOGLE ADWORDS BY LOCATION?Yes, it is possible to advertise by targeting ads by geographic location. This setting is done at the Campaign level. With Google Ads location targeting, your ads appear in the geographic locations you choose: countries,...
Why do we need low CPC and high CTR for Google ads? First of all, we need to know what CTR is and how it influences CPC, the relationship of these two indicators impacts the performance of your ads and, consequently, on the performance of your account.The CTR...
Why are sponsored product ads essential for brand marketing on Amazon?Sponsored products are Amazon's Main PPC advertising Feature. It consists specifically of keywords and product targeting campaigns (that is, target competitors products to advertise yours, rather...
WHAT IS AMAZON PPC ACOS?In short, the most important metric on your campaign manager dashboard. The advertising cost of sales or ACoS will help you measure the profitability of your campaigns. ACoS is the AD spend to sales ratio, or how much you spent on a product...
How can I boost sales on Amazon Seller with Amazon campaigns?Advertising your products through Amazon is a great way to grow your business. Not only will it help you drive more sales to your listings, but it will also boost your brand awareness. In order for this to...
What are Amazon sponsored products?Sponsored Products is one of Amazon’s Advertising Features. We could say it’s the main feature since it comprises the most important elements for PPC advertising (keywords and product targets). It is also what Amazon calls a product...
How do I make the best Amazon PPC strategy in 2021? A good strategy is composed of: Good Account Structure Well set target ACOS Leveraging Amazon Tools - Implies good knowledge of them Constantly Account Optimization For account structure, you can think of it as a big...
Should I use Amazon PPC or a service? I would recommend working with Amazon PPC services 100%. Amazon’s the biggest online shop in the world, so if you’re new into E-Commerce, Amazon’s a good choice for you. However, as some other answers state, it is very...
Are Facebook ads cheaper than Google ads? There are several online advertising platforms that can be explored by entrepreneurs as ways to publicize their product, event, service and generate more revenue, but we can say that whenever we think about digital...
How can you increase conversions from Google Ads?Have you analyzed your performance on Google Ads? How are your ads doing and how to improve them?Like any paid advertising, without implying big budgets or not, you should expect the financial return that makes the...
What's the best Google Ads optimization approach? Google Ads is an efficient online advertising tool that brings a lot more visibility to your business, but like everything that costs money, you need to be smart not to spend on how you spend your money. And...
What are the best tips to run a Google Ad campaign? Advertising online is one of the most effective ways to drive traffic to the site, resulting in sales, sign-ups, or the action that is most valuable to your business. Google Ads is one of the best tools for...
What are your best tips for using Amazon PPC advertising? My best tips to give you are: You must have a good campaign structure. Campaigns approach: Conservative x Agresive Before creating campaigns you will need to think about your campaign structure. It's a...
How do I start a PPC campaign on Amazon? What is the best PPC advertiser? What I mean with this sentence in this context is that you need to boost your sales velocity right away, so you should be prepared to “go all-in” at first. Picture Amazon as a retail...
How Amazon ads are getting bigger than Google?Amazon Ads are not necessarily getting bigger than Google. They are both extremely relevant nowadays for any serious e-commerce business and to be honest, they are not competing for the same money. How come? Let me...
What is your Amazon advertising strategy?There is not a single strategy for Amazon advertising. Amazon makes changes constantly to the advertising platform, and so must your advertising strategies change. It may sound pretty obvious, but your main focus will have to...
Does PPC on Amazon have clicks and impressions, but no sales? Why? I believe it should be due to two possible reasons. Number 1, your product listing is not working and needs improvement. Number 2, your paid campaigns are targetting the wrong audience or even a...
Why is Amazon advertising not spending my daily budget?The main factor that may be causing your campaigns to not spend all their daily budget is relevancy. This debunks the myth that Amazon likes to “make you spend money” on advertising on purpose. We have seen a fair...
How do I make a great Amazon PPC?Make sure you have a great strategy before starting it, Amazon has powerful tools but you will be spending money to make more money, a curated strategy is advised otherwise you might end up wasting or even losing money. Before going...
How do you setup an effective amazon advertising campaign?Amazon offers three types of ads to its merchants - Sponsored Products, Sponsored Brands, and Sponsored Display. The first two will target specific keywords or product targets to drive traffic to your product...
Are Amazon sponsored product ads or Google product listing ads more effective? Amazon and Google are marvellous platforms, both sharing some similarities but targetting different types of shoppers. They both have mighty searching engines, and the two of them offer...
How do I run Amazon sponsor ads?The first recommendation, do not run start running ads without planning. A well-tailored marketing strategy is what most existing sellers ignore! Remember, if you find it very easy to run Ads why wouldn't it be for your competitors to...
All available features for Amazon advertising are good -if you know how to take advantage of them- However, if I would suggest a very cost-effective option, it would definitely be…
Setting up an Amazon store is quite simple, gaining exposure takes dedication, planning and time.
At amzingppc.com we manage many Amazon accounts and I’ve seen many retailers using the wrong approach to Sponsored Ads, Brands or Display.
There is no real “secret” to have a great Amazon store. Whether you’re new to it or are already an experienced seller, it’s a process that requires being constant and thorough.
Amazon has a robust ad platform that enables you to market your goods to buyers on its marketplace. It also has an ultra-competitive environment, meaning it’s not enough to just run ads to achieve serious numbers.